Our Mission
OpenView Insight Consulting helps e-commerce brands understand the real people behind their purchases. We specialize in end-to-end US consumer research, from screener design and rigorous pre-screening to in-depth interviews and longitudinal product trials, so you get honest, high-quality insights from the customers who matter most to your business. Whether you're entering the US market or deepening your understanding of existing buyers, we bridge the gap between your brand and the American consumer.
Recruiting
We design and distribute targeted screener surveys to identify genuine purchase decision-makers for your research. Every shortlisted candidate goes through a structured 20-minute pre-screening interview to verify their qualifications and assess response quality before they ever reach your team. By the time we hand off a participant roster, the right people have already been found.
Interviewing
We conduct 60-minute in-depth English-language interviews with pre-screened participants, exploring purchase journeys, product evaluations, and consumer behavior on your behalf. Clients are welcome to observe sessions live or review recordings delivered post-interview. For longitudinal trials, we close with a dedicated interview phase to capture how participant experiences and opinions evolved over time.
Report generation
We deliver structured written syntheses of your project's findings, drawing connections across your participant cohort to surface patterns in behavior, motivation, and decision-making. Reports can cover a recruiting engagement, an interview series, or both combined — giving your product, marketing, and strategy teams clear and actionable takeaways. When the full pipeline is in scope, we provide cross-cohort notes that only emerge when recruiting and interview data are examined together.
Ready to find the right customers for your next research project? Let's talk!